Hello, This IsBossenova
UX Design, Digital Strategy, Interactive Solutions
Sr. User Experience Strategist / UX Designer
As a Sr. User Experience Strategist at RBA, I work collaboratively with developers, business analysts, product managers, and QA analysts on agile project teams to architect web and mobile applications that are focused on user needs. I help clients to better understand, define and engage with their audiences through various digital channels. Using designs, prototype interactions, usability tests, and strategic insights, I advocate for the end user throughout a project lifecycle.
Director, User Experience
Part of a dynamic User Experience team responsible for all aspects of design delivery for the consumer side of Healthcare: strategic definition, concepting, prototyping, detailed UX/UI, visual design, research participation, and documentation. Specialty in mobile app strategy and experience design. Position focused on balancing user needs with business objectives to develop, evangelize, and execute the creative/UX strategy for Optum's consumer-facing products and services.
UX Designer, Developer, Strategist
Contract-based user experience strategy, multimedia design and production, web development, programming, graphic design, and project management for a variety of companies. I have been involved in numerous creative and interactive projects including web site design and implementation, digital strategy, presentation materials, CD titles, etc. Recent projects included mobile apps, web sites, social media initiatives, a national brand identity implementation, and literally hundreds of web projects.
Director Of User Experience / Digital Strategy
Developed processes to integrate UX/UI into MSP-C's content creation systems. Served on the senior strategic team to develop content methodologies that optimize digital platforms and capabilities. Participated in client discovery and brand strategy development presentations. Created wireframes, IA, mobile-first and responsive design initiatives for client and proprietary web projects. Managed and produced new web site designs, site redesigns and e-mail templates. Served as knowledge leader for web and UX for MSP and for clients.
Senior User Experience Analyst / Web Designer
Worked on establishing the strategic experience direction for the customers' online experience at Capella University. Partnered with key functional groups to deliver UX visuals in alignment with the business and user experience goals of new web pages, mobile experiences, and applications. Part of the team responsible for the strategic development, production, design and analysis of Capella University's online experience.
Hanley Wood Marketing
Director Of User Experience / Interactive Strategy
Provided leadership in developing and executing online interactive marketing solutions for a diverse roster of corporate clients. Served as an in-house expert on new interactive developments, leveraging technology as part of an integrated marketing platform. Developed user interface design specifications that were used as a blueprint for interactive development. Subject matter expert for online corporate guideline updates and enhancements. Social media expert. Acted as interactive mentor and advisor to all creative team members.
Go East Design
Involved in interactive strategy, new business development, marketing strategy, creative concepting and programming, and information architecture for a regional brand and design firm. Managed many large web sites and projects for a group of large multi-national corporate clients. Actively pursued new concepts in mobile marketing and hand-held technologies. Other initiatives included educating a team of traditional print designers in the intricacies of web site design and interactive projects.
Helped build Fallon’s Interactive Department from 2 people to 30-plus. Was responsible for all interactive projects for one of the top advertising agencies in the world. Established interactive project guidelines for Account Executives and Design personnel. Managed and produced award-winning multimedia projects on time and within budget. Involved in interactive company startup “Revolv”. Continued to produce, design, and develop a variety of freelance projects for Fallon after leaving the firm in 1998.
612 865 4379
250 Selby Ave, St Paul, MN 55102